DAILY TAR HEEL APP
UI/UX, MOBILE APP, PRODUCT DESIGN
This project aims to build a native mobile application for Daily Tar Heels, the independent student newspaper of the University of North Carolina at Chapel Hill. The app will be complimentary to the printed copy and the responsive website and provide better performance and curated user experience. Beyond that, the app will introduce more new users to Daily Tar Heel as well as cultivate the loyalty of old users.
WRAL NEWS APP USABILITY STUDY
UI/UX, USABILITY TEST, CASE STUDY
A usability and user experience study was conducted of the WRAL News App by a group of students at the University of North Carolina at Chapel Hill. Our primary focus was to more narrowly target our user testing and resulting findings to the information structure and organization of the app. Eight users participated in our study in April 2016.
PATISSERIE CHANSON WEB DESIGN
UI/UX, WEB DESIGN,BRANDING
Patisserie Chanson is a high-end dessert and pastry shop located in the Flatiron district, New York. The redesign of their website aims to incorporate their visual identity and modern style in the physical shop to online experience as well. I am responsible for the responsive web design across mobile and desktop and help define the user flow and improve the user experience.
START HERE / NEVER STOP
MOTION GRAPHICS, ILLUSTRATION
This project is a branding video featuring UNC School of Media and Journalism's new slogan, Start Here/Never Stop. I worked with two other teammates on storyboarding, illustrating visual assets, and finally animating in After Effects. This motion graphic video successfully rebranded our new slogan for incoming students via visual storytelling techniques.
UI/UX, MOBILE APP
Audio Drops is a location-aware social playlist that enables you to discover music anywhere on the globe. Users participate by dropping and collecting songs. I was working as the UX designer and focused on improving the first-time users’ onboarding experience and identifying existing issues through Guerrilla usability testing.